Pollart Sales Rebrand
Freelance Project
Marketing Director: Eddie Pollart
Logo Development
Recently, I teamed up with Pollart Electrical Sales to recreate their logo, which then turned to a rebrand of their entire company. During the creative process they expressed a desire of becoming a global sales agency, not just an electrical sales agency. This contributed to the name changing from Pollart Electrical Sales to Pollart Sales. Pollart recently relocated and gained a 51,000 sq. ft. warehouse, which helped them decide to change their branding with their growth and new key location. With their new large warehouse, this provided them with the capabilities to store more inventory while opening up new business opportunities. After this conversation, I had shown them various ideas I had developed. They favored my idea of incorporating a globe into the P as their main logo. They wanted to achieve a modern, sleek, professional, and eye catching logo. I then suggested animating the globe to spin to continue in this modern direction.
Before
After
Marketing Materials
After we finished creating the new Pollart Sales logo, they asked if it was possible for me to create different mock ups for some future marketing materials. Some of these are in the process of being created right now, whereas others are being saved for down the line.
Website Development
For their website, they wanted to continue with the same idea of this modern, simple, and professional look. Their website is not 100% complete yet, but it is close to it! Behind the scenes we have been working on getting headshots taken for the team, along with recreating prepaid sheets, line cards, window sticks, who’s who sheets, and much more to follow their new brand guidelines. Once all of these projects are complete, the website will be ready for the new year. My own personal goal I was hoping to achieve in these projects was to be able to find Pollart their own brand system that they can use moving forward throughout their website and other marketing tactics they may use. To check out our developments, click the button below!