Coors Banquet Beers Illustration Campaign

Student Project

Art Director: Jason Kernevich

For my Coors Banquet Beers Rebrand/Illustration Campaign, I wanted to keep the overall style of Coors being known as a “dad beer”. The way I went about solving this problem and achieving this same aesthetic, was to focus on the different activities that dads may do in the woods - camping, skiing, fishing, etc. To still maintain the same branding for Coors Banquet Beers, I kept their logo components along with their brand colors. The elements used for this project are branding, illustration, and packaging design.